We are living in the era of digital revolution. With the advent of social media, the scenario has changed a lot. Now, people are finding it much easier for themselves to connect with different brands. It is not at all an impossible thought of communicating and conveying what the consumers are looking for. Keeping this in mind, brands are also taking it pretty seriously and using this medium of social media as one of the most effective tools in marketing.
In the world of brand marketing, it is very difficult to create the right buzz and get the attention of the target audience. So, when you are trying to make an impact, it is obvious that there are numerous other brands that are trying to do the same. Hence, it is very necessary that you think of being really calculative in your strategies so that you can be successful to make an impact. For that, Facebook ads can be really effective. All you have to do it get it right when you are running ads on Facebook. How to do that? Take a look at the following points to know more.
Get Enough Audience Data
Knowing your target audience is the main key to success when it comes to marketing through Facebook. You need to catch the pulse of the consumers and maximize the chances of conversion with your ads. And that is why you must know what your consumers are looking for. Facebook, just like any social media channel is a two-way platform where the brand can directly converse with the consumers. Use that facility to get a proper insight. Apart from that rely on your research. Get your data from Google Analytics. Site questionnaire can be also helpful too for such knowledge.
Right Targeting Parameters and Optimization
Once you get the idea about your target audience and know what they are looking for, the next thing that you have to do is to optimize the right target parameters. Facebook insights give you the data of the geographical location, age and the online behavior of the audience. Depending on these data you can easily set parameters and target the audience. You can get the ideal time even for running the ad so that it can be even more effective. Remember, optimizing is the key to success in the case of Facebook ads.
Focus More on Engagement
One thing that you need to get straight in the first place while running a Facebook ad is that the visitors on your Facebook page are not shoppers always. They are here while scrolling through their own timeline. So, when you are running the ad, instead of focusing more on sale, try and focus on increasing engagement. More engagement will give birth to more leads that will have even more potential for sale and conversion.
Instead of one type of static ads, go for segment ads on Facebook if you are aiming to achieve the goal of more clicks and more conversion. There are different ways you can experiment with. Try to mix and match with the message, ad creatives, images, landing page copy and so on. This will keep the monotony at bay and help you retarget your audience whenever they are scrolling through their feed too.
Before launching the ad, make sure that you are testing your funnel again. For many ads, it is not the ad or the concept but the funnel fails to work. If you are linking a landing page, make sure it is not taking too much to load. Also, make sure that the UX is impressive enough to keep the audience glued. Use good quality image and content. And most importantly offers something worthwhile for your audience.
Now that you know about these five ways of creating successful Facebook ads, don’t waste your time. Share these ideas with your social media team today.
Author Bio: Anindita Das is a blogger and social media marketer. Here, she writes on effective ways for successful Facebook ads.