The year, 2018, must have been a pretty hectic one. There had been many new trends, hacks, and steps that came and went away in the world of SEO. Well, just like every year, this year too, we had lots of prediction and ideas. Some of them made it to the top charts and some of them demanded many improvements. However, from last year’s trends and strategies, what the experts have deduced about on page SEO is that the newest trends are sort of amalgamation of what it has been going on since a long time to some newer ideas that are expected to do wonder in the coming year of 2019.
So, if you are thinking of nailing the game of on-page SEO in 2019 and thinking of taking the SEO of your brand to the next level, then you are at the right place. Here we are going to tell you about the 4 trends or tips that will help you nail the SEO scene this year. Take a look at the following points to know more.
Perfect Title Tag
When you are maintaining a website, no matter what kind of content it is, static or updated blog posts, obviously you are going to select a title. For the content, surely you are conducting the keyword research. Even if you are just starting out, you are surely using more than one tool to find out the relevant keyword for the campaign. When you are writing the title tag, make sure that the keyword you are placing within the first fifteen characters of it. This will help the search engine to crawl the page and rank it quickly. In the year 2019, we are going to see many pages with the keyword in the title tag prominently.
Not Neglecting the Meta Description
If you are in the world of digital marketing for a long time, then you already know that it is not very easy to garner the kind of attention we all target for. So, it is necessary that you leave no stone unturned when it comes to strategizing your move in digital marketing next year, 2019. That is why when you are done with the title tag, your next step should be finding out the right meta description. Those days are long gone when the meta tags used to be the only keyword stuffed. Now, with time and repeated Google updates, the scene has changed a lot. Now meta description is the short description that the visitors get to see under the page link and title tag on the search result page. The description gives them the idea what they are going to land in. Hence, make sure you are coming up with an effective and catchy meta description that not only contains keywords but also will intrigue the audience as much as need.
Choose Relevant URL
You might think that when you are updating content on a page, be it a website or a blog page, the search engine giant, Google will come up with a URL. But if you pay attention you will find out that the URL is full of random letters and numbers. However, currently, the trend is of relevant URLs. So, if you are going to write content and update it, make sure you are coming up with a relevant URL too. The URL should contain the keyword and should give the reader some clear idea about what the content is all about. This trick will surely keep you ahead in the competition with other brands in 2019.
When you are updating your new content, make sure you are not losing the chance of linking certain keywords and phrases to your previous content. In this case, you must keep in mind that the content you are linking to should be a relevant one. Internal linking is going to sit in the seat of the winner in 2019. Make sure you stay ahead with this tip too. However, while linking, give importance to the word “relevant.”
Heading Tags (H1-H6)
Heading tags are HTML tags used to identify headings and subheadings within your content from other types of text. Heading Tags (H1-H6) very importing part of ON site SEO.
So, now as you know about these tricks, what are you waiting for? While strategizing for 2019 on page SEO, incorporate these tricks in your list and reap the fruit later.
Author Bio: Upasona Banerjee is an SEO expert and here she writes on the tips for on-page SEO that will effectively help your marketing in 2019.